Paddy Power Chav ad gets banned almost instantly
To be honest, when I first saw the ad I just thought it was taking a dig at sectors of society in a way that translates easily to the betting market by framing it around the Cheltenham racing festival.
Turns out, a gent on the Paddy Power Facebook page commented that he didn’t want Cheltenham ruined in the same way Ascot was, and that in turn led to the creation of this ad. Which makes it infinitely better in my opinion.
I love the fact the Crispin have reacted to something they’ve seen on a brand social media channel and created an ad out of it. Well played chaps. I wonder how much more frequently we’ll start seeing ads based on user generated ideas, comments and content?
Anyhow, here’s the ad, apologies if you can’t view, it’s age restricted and uncensored due to a bit of bum cheek on show (for what it’s worth it doesn’t really require any NSFW warnings)
In addition, the campaign is nicely integrated with Facebook through a chav or chav-not game that offers up Cheltenham VIP tickets and ipads as an incentive. If only they removed the like gate and focused on engaging content on their wall.
As a footnote, Paddy Power are one of those rare brands that I actually advocate multiple postings on a Facebook wall – giving out race previews and results seems a sensible use of the channel for this brand.
Disclaimer: I’ve had to leave aside all personal opinions for this article and remove myself from the fact that such a blatent attack on a certain (percieved or real – you can decide) sector of society is considered a viable and acceptable way of advertising.