Volkswagen create amazing twitter and google maps campaign

I know that this is old (ish) news now but I just had to write a post about the latest campaign from Volkswagen in Brazil.

They sponsored the sold out Planeta Terra festival in Sao Paulo and wanted to showcase the Volkswagen Fox. The decision making process must have been something along the lines of:

Where can people see our brand and our car?
At the festival. We should give away tickets!

What fun stuff can we do?
Hide the tickets and make people find them!

How can we let people know where they are?
A map…. Ohhh google maps

Google maps can zoom in right…?
Damn yeah!

How can we make this zoom in?
At this point I have no idea what happened but some inspirational genius decided that collating tweets with a specific hashtag could be used.

It’s been a while since I’ve been so overwhelmingly impressed by something so simple yet so ingenious! The hashtag used only took a couple of hours to become the top trending topic in Brazil, which isnt bad…

So, that’s it, tweet a hashtag, zoom the map in, run after the tickets and go to the festival. Lovely

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Tags: advertising, google maps, South America, twitter, Volkswagen