Audi TT: Choose your sky

Audi have just launched a brilliant new print ad campaign for their range of Cabriolet cars (the A3, A5 and TT Roadster).

Quite rightly, Fred & Farid (Ad Agency, Paris) have decided to focus on the lack of a roof and the brilliant ever changing landscape that you can see compared to the (usually) dull car interior.

I know this concept of showing the sky isn’t exactly a new one, and I don’t think that you should be staring up into space while driving, but it’s a really crisp, clean ad with little room for mis-interpretation – like a colour palette of clouds.

Check out the ad below and let me know what you think:

Choose your sky

• Delicious

Tags: advertising, Audi, convertable, print