Pacifico insurance plays on film references

23 May

I absolutely love these print ads I’ve come across for Pacifico in Peru. Created by the Peruvian Institute of Advertisement in Lima, they advertise the roadside assistance and driver service provided by the insurance company.

Using film references for cars that have a life of their own, the simple, instantly recognisable imagery, combined with the slogan “If you car doesn’t drive alone, call us. Replacement driver: 01 415-1515″ says it all….