Toys’R'Us Death Star in Denmark
To be honest, there have been far too many ads slowly destroying my childhood memories by crowbarring the Star Wars brand into their advertising. Credit to Volkswagen for their initial Star Wars ad, we loved that, but then they carried it on into this year’s Superbowl with their pre-ad ad, and Vodafone have stolen Yoda to advertise their callback feature.
Can you please stop now! Lucas already did enough damage releasing The Phantom Menace.
As much as I moan though, I did like this ad from Advance in Copenhagen for Danish Toys’R'Us in support of The Phantom Menace 3D. It’s got a shaky cam style, the initial reference is suitably subtle and it kicks in with some nostalgic sound effects and a Tie Fighter.
So, even though I say it begrudgingly, I quite like this ad!