#hardandfast with Vinnie Jones and the British Heart Foundaton
5 Jan
Love this new awareness campaign from the British Heart Foundation telling people how to do chest compression on someone whats gone and done a myocardial infarction (silly sausage). They’ve hit the mustard on the nail with using Vinnie Jones I reckon – a great way of giving the campaign some voice (I expect someone will be nominated for some award no doubt?).
The campaign comes with a campaign site and mobile app and it’s a brilliant piece of comms work – an excellent reframing of this kind of situation. I love how they’ve gone hell-for-leather on the use of social media here too – Soundcloud to record Vinnie’s soundbytes a-la-FAQ style (here) as well as pushing the hashtag and using YouTube (obviously) to host the video. Lovely job!
Tags: #hardandfast, british heart foundation, charity, thirdsector
