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Tweet I’ll be honest about this one, it took me a while to get it. I always thought alka seltzer was for hangovers and over zealous vice binges. I actually googled alka seltzer to see what the product was for. Turns out it’s for all stomach easing uses. That (usually) is a hang over, but [...]

Tweet Our latest fun piece of integrated marketing comes from Portugal, where the hangover monster (Monstro das Ressacas) has been created to help sell hangover tablets. Quite rightly, Guronsan identified the party-going generation as a fantastic target audience. The only problem they’ve had is that this demographic do not engage with pharmaceutical marketing material and [...]