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Tweet I absolutely love these print ads I’ve come across for Pacifico in Peru. Created by the Peruvian Institute of Advertisement in Lima, they advertise the roadside assistance and driver service provided by the insurance company. Using film references for cars that have a life of their own, the simple, instantly recognisable imagery, combined with [...]

Tweet As I write this the Rugby is about to start, so I’ll make this mad quick.. Just got alerted to this incredible advert by AXA insurance, the below video speaks for its self, but the general gist is that an avert on the TV invites you to scan a QR code on the screen [...]