31 May
Today I came across these nifty little print ads for Rider Sandals. Full credit must go to Africa Agency, based in São Paulo, for coming up with this fun campaign based around the word “unpredictable”. Basic premise, an image of the sandal and a cartoon short showing something unexpected happening during a well known situation. [...]
5 Apr
Smirnoff Vodka, with the help of JWT Brasil (more brilliant advertising/marketing from South America) have created something special to celebrate the launch of their new fruit flavoured drinks. There’s nothing quite like peeling some fruit, and JWT took this concept to the new strawberry, lime and passionfruit flavoured drinks by creating a textured, peelable outer [...]
10 Mar
I know that this is old (ish) news now but I just had to write a post about the latest campaign from Volkswagen in Brazil. They sponsored the sold out Planeta Terra festival in Sao Paulo and wanted to showcase the Volkswagen Fox. The decision making process must have been something along the lines of: [...]
